1. "What will exist at the end, as a list?"

A straight answer names pages, functions and states: eight pages, a blog you can post to yourself, an enquiry form that emails you and sends a WhatsApp message, a Google Analytics…

2. "What do you need from me, and by when?"

A straight answer is uncomfortable, because it puts work on you: your logo files, photographs of the actual premises, the text for the About page, a decision on which three services lead.

3. "Whose name are the domain and hosting in?"

The straight answer is yours, in your account, with your email and your password, from day one.

4. "What happens if I want to change something in six months?"

A straight answer distinguishes between kinds of change.

5. "Can I see something you built that is still live?"

A straight answer is two or three URLs you can open right now, ideally for businesses roughly your size.

6. "What is not worth doing in my brief?"

This is the most useful question on the list, and almost nobody asks it.

The full answer

How to tell in one conversation whether a developer will waste your money — the seven questions that separate a builder from a seller, and what a straight answer to each

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