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AI SALES AGENT FOR B2B SAAS

Your outbound pipeline, running while you sleep.

An AI sales agent that finds your ideal customers, researches each one, writes a genuinely personalised email — not a template — follows up, reads the replies, and books qualified meetings straight into your calendar. You show up to the demo.

Private betaBuilt by Zesst Now
WHO IT’S FOR

Built for bootstrapped B2B SaaS founders between $500K and $5M ARR with no dedicated SDR yet, and for agencies who want to offer outbound to their own clients white-labelled.

CAPABILITIES

What it does.

Lead discovery

Pulls a steady stream of qualified accounts matching your ideal customer profile — around 100 a day — instead of you scrolling LinkedIn.

Real-time enrichment

Every company is researched before anything is written: what they do, how they're funded, what changed recently. That research is what makes the email land.

Genuine personalisation

One unique email per lead, written from that research. Not a merge field dropped into a template — the difference is the reply rate.

Deliverability that holds

Warmed sending domains and paced delivery, so your mail keeps reaching inboxes instead of quietly landing in spam after week two.

Reply intelligence

Replies are read and classified — interested, not now, wrong person, unsubscribe — and routed or answered accordingly, without you triaging an inbox.

Automatic follow-up

The sequence keeps going on its own schedule. Most replies come from follow-ups, and follow-ups are exactly what a busy founder stops doing.

Meetings booked, CRM updated

Qualified conversations become calendar invites and CRM records without a handoff step, so nothing sits in someone's head.

Weekly report

What went out, what came back, what's booked. One page, every week, so you can tell whether it is working.

HOW IT WORKS

Four moves, end to end.

01

Monday

The agent finds qualified leads, researches each company, writes a unique email for every one, and sends the first batch.

02

Wednesday

Follow-ups go out automatically. Interested replies are detected and answered; the rest are classified and filed.

03

Friday

Meetings land in your calendar, the CRM is updated, and a weekly report tells you what actually happened.

04

Your part

Take the demo. Close the deal. That is the whole job description.

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PRICING

Three ways to run it.

Every engagement is scoped and quoted on a call — volume, sending domains and how much of the pipeline you want handled all move the number. No public price list, no surprise line items.

Starter

On enquiry

One campaign, for a founder testing outbound properly

  • One active campaign
  • Managed lead discovery & enrichment
  • Personalised sequences with follow-up
  • Meeting booking + CRM sync
  • Weekly report
Most popular

Growth

On enquirymost chosen

Several campaigns running against different segments

  • Multiple active campaigns
  • Higher monthly lead volume
  • Advanced multi-step sequences
  • Reply classification & routing
  • Priority support

Agency

On enquiry

Offer outbound to your own clients, under your own brand

  • White-label ready
  • Multi-client dashboard
  • Unlimited campaigns
  • Dedicated account manager
  • Partner revenue share

Every engagement is quoted after a call, in writing, before any work starts. Tell us what you need and we’ll come back with a number and a timeline.

QUESTIONS

Before you ask.

An SDR costs a salary whether or not the pipeline moves, sends perhaps 50–80 emails a day, works eight hours, needs three to four months of ramp, and half of them leave within a year. The agent runs continuously, sends at a far higher volume, is consistent on a bad week, and is live in days rather than months. It does not replace a closer — you still take the calls.

No, and that is the whole point. Each company is researched first and the email is written from that research, so it reads like someone actually looked at the business. Templates are why 95% of cold email gets ignored.

Not if it is set up properly. We send from separate warmed domains rather than your primary one, pace the volume, and monitor deliverability — so your company mail is never the thing at risk.

Around 48 hours to configure and go live, with no engineering work needed from your side. Sending domains need a warm-up period before volume ramps, which we handle.

It is quoted after a short call, because volume, number of campaigns and how much of the pipeline you want managed change the answer significantly. We will give you a fixed number in writing before anything starts.

Yes. The Agency engagement is white-label with a multi-client dashboard and a revenue share, so you can offer outbound as your own service without building the machinery.

Anyone selling to consumers, anyone whose buyers are not reachable by email, and anyone with no offer worth booking a meeting about. Outbound amplifies a proposition — it does not create one.

Want this for your practice?

Tell us how you work today and we’ll show you what changes.

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